Tools for Success Web Series-How COVID Helped a New Coffee Shop Succeed
Join us for this series of five monthly webinars to receive helpful and practical tools to navigate the new normal. Experts in their fields will show you all you need to know-from legal considerations to best practices in digital advertising; from brand identity to effective sales techniques; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond. This series is a partnership with chambers of commerce throughout Illinois.
Webinar #2 in the series: How COVID Helped a New Coffee Shop Succeed Presented by Ryan Weckerly, Morningstar Media Group
Six months before COVID-19, Ryan and Karen Weckerly opened a coffee roastery. Then March 2020 hit. Join Ryan as he discusses how he and his wife Karen used technology, social media, and Amazon to pivot their business model. What was initially planned as an in-house coffee roaster and tasting experience, with limited retail hours and only for small groups turned quickly into a full-scale retail destination, featuring a full menu of custom drinks and roasted coffees, available seven-days-a-week via contactless curbside pickup at a custom-built outdoor kiosk. Learn more about how Ryan and Karen continued to build their new business with online retail sales, all while creating an experience for local patrons through a new, greatly expanded retail storefront and Coffee Bar.
Attendees will learn:
To adapt business models utilizing technology and social media
How to successfully pivot with significantly reduced revenue
A quick view into utilizing online retail outlets
How to leverage social media to create new fans and brand loyal followers with examples of organic and paid social strategies
How COVID-19 continues to change the retail landscape, and how a pandemic helped us think creatively and succeed